Picture People was not actively posting on any social media other than a weekly sale offers. There was very little engagement other than customer service issues, and virtually no branding.
Using "Capture Love" as the foundation of the brand. I built out a social media calendar with an emphasis on content versus offers. The first steps were:
Increased production value and better YouTube SEO practices saw an increase in views and channel subscribers.
Using "Capture Love" as the foundation of the brand. I built out a social media calendar with an emphasis on content versus offers. The first steps were:
- Increase posting and engagement from weekly to daily
- Develop reputation management tools for customer service
- Improve production quality of video content
- Create the Capture Love blog to increase organic reach and add more opportunities for sharing content
- Create campaigns based on content
Increased production value and better YouTube SEO practices saw an increase in views and channel subscribers.